Galicia Quality will strengthen the competitiveness of the galician tourism sector guarantying its excellence and certifying the best establishments
The award of the seal Galicia Calidade
will take into account architectural, environmental, scenic, cultural and
gastronomic values, demanding the presence of Galician products in certified
Today the Autonomous Minister of Economy
and Industry, Francisco Conde, director of Tourism from Galicia, Nava Castro,
and the President of the Tourism Cluster of Galicia, Francisco González, have
signed an agreement to incorporate the seal Galicia Quality to the Galician tourism
sector, working as a guarantee of the excellence of its companies. A pioneering
initiative in Spain, Mr. Conde said, which will seek to "differentiate the
Galician tourism from its competitors, enhancing our tourist attractions, which
makes us unique."
In this regard, he stressed that the
agreement will enable the quality seal, which is now born by more than 50
companies and 250 products after growing 10% in both areas in 2014, to ensure
the uniqueness of certain Galician tourist establishments, thus reinforcing the
work of the Q or the ISO certified quality. Specifically, the Autonomous Minister
stressed that the granting of Galicia Quality seal in the tourism field will
imply complementary specific values of the Galician tourism: architectural,
environmental, scenic, cultural or gastronomic.
Mr. Conde underlined that in this way the
best Galician tourism businesses will be able to take advantage of a brand,
that of Galicia Quality " which is well known not only in Spain but also
internationally", thanks to the global presence of the best Galician
products. Thus, he argued, Galicia will use the association between Galician
products and quality made by consumers today in order to transfer that same
perception to the tourism sector and enhance the ability to attract visitors.
The agreement also aims at enhancing the
Galician products. One of the requirements for the qualification of Galicia Quality
will be the manifest presence of local products and food products protected by Galician
Geographical Indications, an initiative based on the conviction that the
tourism sector from houses of rural tourism to restaurants, are the best
showcase for the promotion of local products.
"We seek a joint action between Government
and Industry, working with the Tourism Cluster of Galicia, so that, together,
we can gain prestige and ability to access new markets," Mr. Conde said
and he advanced as first goal that this year 10 companies of the tourism sector
will have the quality seal.
An initiative, he said, symbolizing
various aspirations of Galicia Quality Strategy 2014-2016, focused on enhancing
competitiveness of Galician companies, which seeks the consolidation of the
Galician tourism one step ahead of its competitors, under the Integral Plan of
Tourism Agency of Galicia.
leader in quality
Meanwhile, the Director of Tourism of
Galicia said that Galicia is a leader in number of awards to companies and
services as strategic for Galicia as rural establishments, hotels and tourist
apartments, spas, nautical sports facilities, golf courses, companies of active
tourism, industrial tourism and nightlife. "Thus, Galicia is the
Autonomous Region with most distinctive quality Q in Spain after
Andalusia" she emphasized.
Nava Castro also insisted that quality
involves commitment to differentiation and added value, and she places the
destination in a position of greater privilege. In this regard, she said that the
effort from Tourism of Galicia for quality is daily and insistent with the aim
of providing the destination of the excellence it deserves.
The Head of Tourism finally said, "we
will continue working with the private sector so that quality becomes a work
methodology, ensuring the constant self-demand, continuous improvement and
innovation as an essential element to be competitive."