24/11/2020. Food Galicia Calidade
The canned fish and seafood brand Cabo de Peñas launches its new image
The care of the raw material, guaranteeing the maximum respect for the natural environment during the extractive process; quality, prioritizing the origin of the product and the care in its preparation; Tradition and innovation are the differential elements of Cabo de Peñas for which it has been recognized with the Galicia Calidade seal. Beyond packaging As a result of a process of listening to consumers and their needs, Cabo de Peñas has developed the evolution of its brand image, betting on modernity, simplicity and the link with its origin. In addition, the canning company wants to promote a new form of communication with consumers through packaging - in its three product lines (Traditional, Ecological and Great Selection) - with a high informational component. With this objective, to revalue canned fish and shellfish as a fundamental element of a balanced diet, Cabo de Peñas includes in its new packaging expanded information on the nutritional attributes of each of its products, highlighting the presence of vitamins, natural proteins, minerals or Omega3 fatty acids. The new packaging also has the FSC seal that certifies that the cardboard used in all its products comes from natural sources managed in a sustainable way. "Conservationists" of everything worthwhile Since 1898, Cabo de Peñas has been recognized for the quality and flavor of its preserves, but its purpose today goes further. True to its principles and values, the brand's strategy responds to the commitment to conserve and respect the environment in which it operates, the Rías Gallegas, minimizing the impact through responsible fishing, taking care of the workers of a centenary activity, betting for the professional development of the sector and generating wealth; highlighting the product, putting 100% healthy and natural food on the market, and defending tradition, incorporating innovation without losing the essence. All this is what defines the concept of "Conservationists" and which Lucía Freitas, Galician chef with a Michelin Star, has joined as ambassador, who proposes a cuisine that preserves tradition through innovation without losing sight of sustainability, bet on tasty and healthy products and the utmost respect for the raw material. Also, as part of the project and with the aim of reinforcing the bond with the consumer, Cabo de Peñas will activate its own spaces in the online environment, launching its profiles on Facebook and Instagram, launching its website and presenting its channel on YouTube. In this way, Cabo de Peñas hopes to respond, valuing its own essence, to the requests of a consumer who demands local, quality and healthy products, as well as companies committed to society and the environment.